One very important metric to keep in mind when creating content is viewership. Viewership is the amount of views that a piece of content gets. A view is typically a person watching something for a specific amount of time. The interesting thing when it comes to viewership is that not every platform counts views the same and this can be a big deal for your videos!
What is viewership?
Views can tell how well something is doing and is also a key role when it comes to advertising. It makes a lot of logical sense that if something has more views more people will see it. With advertising that means that there are more eyes on a product which is a great thing in most cases. Keeping this in mind, it is very important to understand how views are counted and what kind of viewership your content is receiving. One view on Facebook is not worth the same as one view on Youtube. Knowing and learning from your viewership views can help grow your videos and content exponentially!
How do certain platforms count views?
When it comes to counting views there are a lot of different ways to do so. For instance, Facebook, Instagram and Linkedin count a view once a video has played in someone’s feed for at least 3 seconds. Twitter and Pinterest count a view once a video has played for minimum 2 seconds while 50 percent of its content is in view. With Youtube no one knows for sure what the rule is but it is suspected that it counts a view once a certain portion of the video has been watched. From this information one can learn a lot about their viewers. For instance, this means that a view on Facebook is only 3 seconds. This means that if someone is not being entertained or intrigued in that amount of time then you can lose that view. Learning from this means making the first 3 seconds as interesting as possible to help push your video.
It can be quite the challenge to not only know all of these rules but also how to use them to your advantage. If this is the case for you it may be a good idea to consult with professionals. They will know just how to get your video right for each platform as well as explaining any analytical questions you may have.