The best way to showcase your business or a specific product is through a video. Video has become more powerful over the past few years and using this to gain attention or demonstrate something is a highly useful resource. People spend countless hours watching videos so why can’t one of them be yours?
Visuals
People are naturally drawn to things that look interesting or appealing to them. This is why art is so popular and pictures are so prevalent in today’s world. Just think of all the objects you look at in a day that are unusual and how they can stick in your head. This characteristic in people extends into advertisements which is why someone is much more likely to click on a visual ad than something with just words. Visuals allow us to engage with the content in a way that can not be mimicked through any other medium.
Connected People
The typical person is constantly using a smartphone, computer, or television. This has changed the landscape for videos because they are now so much more accessible to all people. Most people watch more on their phones than on their television which opens up a whole new world of content. What was before limited to theaters or cable can now be watched in the comfort of your home and practically anywhere in the world. This carries on to the concept of advertising through video because advertisements can be done traditionally through places like television or now through targeted marketing platforms such as Facebook or Snapchat that work more effectively than previous methods.
Video Advertisements Work
One of the biggest worries of creating video advertisements is that they require a higher budget than just print media. Although this is typically true, there is a good reason for it. Video requires more effort but also gives a much better return on investment because people remember a brand message on video 95% of the time compared to 10% for written content. People are able to engage with the visual work much better than some words on a screen.
Let’s create the perfect video advertisement for you. Check out our services that will help make you the best video for your needs. Contact us today!